Shifra Khan

Currently: Deck strategy for startups and VCs at the Deck Docs. We’re a team of three strategists (plus an in-house design team), and have helped 350+ clients raise $1.5B+ in funding. I also make videos breaking down Startups x VC.

In past lives: I got hired off Twitter on the platform & content team of one of Pakistan's leading venture firms. I’ve also helped startups/VCs with brand positioning and design. Select clients include: Primetime Partners, Automotive Ventures, i2i Ventures, Ten Homakase, Longevity VC, Resilience VC, Hōseki NYC, Alma Care, & i-Qu & Co.

My first tech project (ever!) involved controlling a 3D-printed RC car with my brainwaves. I grew a GBV chatbot for Pakistani women to 4k users, and interned at a variety of (SF & Toronto based) tech startups along the way. I dove into the startup world when I was in high school and have been lucky to work with kind/ambitious people ever since :)



Raised in Toronto, born in کراچی